Hello, I am Ana
Throughout my journey, I have embraced every challenge with enthusiasm, creativity, and a constant drive to grow — both professionally and personally. This passion and motivation have opened doors to countless opportunities, enriching experiences, and meaningful relationships.
​
With over 10 years of experience in the retail sector, I’ve developed a strategic mindset and become a versatile professional. My international Master’s degree in Culture and Trends deepened my ability to understand human behavior and translate patterns into strategic insights, always through a systemic and holistic lens.
​
Born and raised in the countryside of São Paulo, I began my career in the capital, where I lived for nearly a decade. My international experiences took me to the United States, Portugal, and Spain — but the most intense and transformative journey of all has been motherhood, with the birth of my son Francisco.
What I do
UX Research
As a researcher, I work with various qualitative and quantitative research methodologies, including:
​
-
Desk research
-
In-depth interviews (script development, facilitation, and analysis)
-
Surveys and statistical analysis
-
Usability Test
-
Systematization of data, documents, and reports
-
Observational studies
Trend Research
As a trends researcher, the challenge is to capture the zeitgeist and shifts in mindsets ahead of time, enabling brands and services to adapt — or at the very least, understand their audiences' behavior in order to act more strategically.
​
I hold a specialization in Trend Management in Communication and a Master’s degree in Culture and Communication from the University of Lisbon.
Service Design
As a Service Designer, I strive to be a change agent by promoting human-centered initiatives and proposing solutions that prioritize the customer and all their touchpoints with the service, using a Design Thinking approach.
I hold a specialization in Innovation from Elisava – Barcelona School of Design and Engineering.
