Professional with a degree in Social Communication, a Master’s in Culture, and a specialization in Trend Management and Innovation. I have over 10 years of experience in the retail sector, with a focus on operations and project management. My expertise extends to user experience (UX) research and concept validation, with strong technical skills in qualitative research. Throughout my career, I have worked as a Service Designer and UX Researcher on significant projects for companies such as SulAmérica Seguros, BrasilCap, Grupo Alliança Saúde, and Bosch.